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In this CORE Webinar we answer your questions.
Joined by Keone Chong and Mary Gribbin who also share their wisdom.

We focused on these two questions:
1. How do you deal with educating clients about CORE before you pitch?
2. How do you handle the Data Matching Exercise?

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Jose Caballer

  • Tony Lopez
    Posted at 13:06h, 12 July

    It’s taken me years but I’ve been able to deconstruct CORE as an overlap of Brand strategy and UX/Design Thinking methodologies. Had I learned UX/Design Thinking much sooner I wouldn’t have struggled with understanding CORE. But now that I’m aware of this, it’s easier to understand and implement various methods to fit the right needs for the client and their customers.