03 Sep Why Owning a Trademark is Better Than Owning Just a Website
Edward Tollemach , London, UK www.its-often-down.com – #Justhost – dangerous company!!!! – My website designer set me up with hosting by #Justhost. He was an idiot! Don’t ever use this company if you rely on your website for any part of your business or personal income! There’s down time almost every week – site and email. Whenever I raise a ticket with them, they wait until it’s back up and then email with a screen shot (sometimes days later). Technical support are incompetent and rude – an unreliable service. They also took a payment from my credit card to renew my SSL certificate, and then didn’t bother to renew the certificate on the site. They didn’t care about this and left me without SSL over the Christmas period. Then they managed to self certify, so it came up as untrustworthy, they still haven’t got this right. Luckily they don’t have my domain name so I can move everything to proper dedicated hosting soon – once I have a new website from a proper designer.
You know what’s better than having your own website?
Having your own trademark.
What does this even mean and why is it relevant?
When you get a name trademarked, you actually own it! You have officially made the abstract into something tangible.
Depending on the likes of things such as social media is basically living on borrowed time; renter’s space. Despite the vast audience being on here, you are still on someone else’s property looking to still steal their clients.
However, operating under a name that you own, you can leverage it in multiple ways online and offline. When you simply depend on technology that can fail you, you truly need something that you pay for and truly own.
Get a trademark first if possible, then a website. Sometimes the latter happens a lot more often first, but we’re moving to a time where people are straying away from having their own websites. Either way, they’re putting their destiny in the hands of entities that still have say so over their real estate.
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