17 Jun YouTube Marketing: For Beginners & Experts [FULL GUIDE]
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YouTube marketing for beginners is easy to learn, but hard to master. In this video, I’ll discuss the YouTube marketing basics for advertising and for running your own channel. My own YouTube videos are a huge part of my business, so I’m excited to share some of my knowledge with you.
The first thing you need to know when learning YouTube marketing for beginners is what you want out of YouTube. Are you looking to create sales, build a brand, or deliver a message? Once you’ve determined that, you can start to build out a content calendar.
Determine what sort of videos you can use to achieve that goal. You might do how-to videos like I do, or you might make lifestyle vlogs. There are plenty of video types you can use to grow your business, as long as you know what your audience wants. Figure out what you want to make, how you can shoot and edit it, and get going.
If you want to use advertising, you’ll want to know about the kinds of YouTube ads. There are two main categories: video ads, and non-video ads. Video ads can be skippable, non-skippable, or short bumpers. You can use these ads to create brand awareness and drive sales with a little creative work put in. Non-video ads appear around or on top of a video, and can be used for quick calls to action.
There are a lot of targeting options on YouTube through AdWords, as well. You can target based on simple demographics, or by channel and video. This can help get you in front of a very specific audience, and grow within a niche. You can also use custom audiences to retarget, which YouTube does very well.
Video Document/Blog Article
YouTube Ad Types
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